SUU: ART 4790
(Senior Capstone)
For my senior capstone project, I undertook a conceptual re-branding of the Utah Shakespeare Festival. This included creating a new logo with several variations, a set of season posters and playbills, a stationery set including business cards and a style guide detailing logo usage, color and imagery choices and other brand considerations. Each piece in this project was individually silk-screened.
My goal for this project was to present a unique alternative to the current brand that still embodied the spirit of the festival.
